The Balichili

Website

Digital Media & Content Platform for Bali’s Tourism Scene

Project Goals

To build an official platform for The Balichili, a long-standing digital media brand in Bali that focuses on lifestyle, travel content, and tourism promotion. The goal was to strengthen the brand’s identity beyond social media by creating a content-driven website that is informative, engaging, and SEO-ready — while still aligned with the energetic, youth-focused tone of The Balichili.

Provided Solutions

We designed and developed thebalichili.com as a dynamic, mobile-first website focused on visual content, travel inspiration, and discoverability. Key features include:

Blog-style layout for article-based content (things to do, hidden gems, travel tips)
Integration with social media (Instagram, TikTok, YouTube)
Optimized visual storytelling layout (large visuals, reels, videos)
Light, clean design to let the content shine
Built-in analytics and article performance tracking

Challenge

The challenge was to translate the fun, vibrant feel of The Balichili’s social media presence into a functional and SEO-optimized website. We needed to create a system where high-quality visuals and short-form content could live comfortably with long-form blogs and destination info — without slowing down the site or losing personality.

Impact / Result

With the launch of the website, The Balichili now has a fully controlled platform beyond Instagram and TikTok — helping the brand build authority in Bali’s digital tourism space, boost discoverability on Google, and offer more in-depth content to their growing audience. The site supports future monetization through sponsored content, digital campaigns, and partnerships.

Screenshot / Mockup

Information

Name

The Balichili

Client

The Balichili

Link Project

thebalichili.com

Dates :

09 Januari 2024

Roles

Project Manager

UI/UX Designer

Wordpress Developer

Quality Assurance

Deliverable

Industrial